Back in April 2010, following the spawn of the Embeddable Like button Zuckerberg announced they expected 1 billion likes across the web in any given 24 hour period. At the time, Facebook had just 400 million users.
Today Facebook enjoys 800 Million users; I’d guess, very conservatively, that Facebook processes about 2 billion likes a day now.
This is where it gets depressing..
Let’s say it takes just 1 second to click a like button.
2 billion likes per day * 1 second = 2 billion seconds per day.
2 billion seconds equates to… wait for it… 63 years.
24 hours a day, 7 days a week, 365 days a year for 63 years. 1 Like, 2 Likes, 3 Likes, 4… and so on for 63 years.
In most cases it takes much longer than a second; never mind the notifications you’ll continue to receive if there is the slightest degree of activity on the liked content.
Yet here we are celebrating it’s creation.
What were we thinking?
