Mobile software is too controlled. Innovation is limited by App Store approval. This is an issue of freedom and control. Not open vs closed. We need to dismantle the control that is in place, and move towards a more open platform. The Web. If ever there was a platform designed for mobile, it is the web. It is instant and ubiquitous. A perfect combination. The skeptics will say web performance is not as good as native. My reply? Web is marginalized on mobile. A precedent was set by the mobile platforms to prioritize native over web. At the beginning (2008) it was technical. Native just worked better. Mobile web standards didn’t exist really. Now, Apple and others have a vested interest in proprietary apps. Developer lock-in, for one. Native mobile apps controlled by a proprietary platform have about as much relevance in the future as traditional currencies and gas cars. Let’s just say, I wrote an interesting post and 50,000 people checked it out in less than 24 hours. Try getting 50,000 installs (let alone opens) in 24 hours. Native is dead. Long live The Web.