Youssef Sarhan

Product Designer, Product Manager and Founder.

Youssef's work has touched the lives of millions of people around the world. The products he has helped create have been featured by Apple, The Verge, TechCrunch, CNET, The Next Web and others.

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Youssef Sarhan has spent the last 10 years helping companies of all sizes succeed at design. It is his goal to demystify the design process. It is his belief that design is often misunderstood and elusive. When approached correctly, design is one of the most simplest and sustaining aspects of building a technology company. Youssef finds his work gravitating towards simplicity and pragmatism; so much so that the products he designs feel familiar to those who use them.

Youssef has worked between product design and design management. As a design manager, he has been responsible for translating business needs into product roadmaps and specific features. Subsequently, this has required him to create environments where designers and engineers not only work as a team, but have the opportunity to grow within their own discipline. He has introduced simple design principles into organisations in a way that fosters a culture of design at all levels. This has included hiring practices, research methodologies, road-mapping, and so forth.

In tandem with his leadership responsibilities, Youssef is an experienced product designer who enjoys participating at all stages of the design process. It is important to him that design remains a process, a verb and never a noun.

Design is a way of looking forward at the world.

Social Print Studio – Post

The simplest way to send a real photo from your phone.

Since launch, customers have mailed over 100,000 photos with Post. Post has also been featured by Apple under the "New Apps We Love" category, while also maintaining a 4.5 star rating on the iOS App Store.
Social Print Studio (SPS) approached Youssef with the challenge to design an app that could be described as the simplest way to send a real photo from your phone.

Due to the unassuming complexity of this request, it was important that Youssef quickly familiarized himself with the nature and constraints of SPS's printing and fulfilment pipeline. Youssef's responsibilities on this project ranged the spectrum between product management and product design. This involved connecting with all major stakeholders; included but not limited to members of the engineering, design, printing, fulfilment, and customer support teams.
This app works amazingly well. The ease of importing contacts from my contact list is a huge plus. Payment was easy, design is easy. All around very happy with this app!!!
iOS App Store Review

Magic

Customer intelligence for offline businesses.

Magic has become a daily utility for many customers across Dublin. Magic is currently available at numerous cafes and restaurants across Dublin City.
Youssef created Magic because he kept losing his paper loyalty cards at cafes – it turns out a lot of people have this problem. With Magic, customers never lose their loyalty cards and businesses can track and filter customer data. Youssef is curious about innovating with mobile technology and identity in high street retail environments. Youssef has been 100% responsible for the design, growth and marketing of Magic.
Simple, the way it should be. Excellent app.
Google Play Review

Intercom

Making online business personal.

Many of the finding of this project contributed to Intercom's core product, Intercom Platform.
Youssef worked with Intercom to design a simple dashboard product that would enable Intercom's customers to view a live feed of what's happening at their business. By applying Clay Christensen's Jobs To Be Done framework, Youssef was able to accurately define the motivations behind why a company or individual would 'hire' Intercom for this new product.
Youssef was involved in improving the User Experience of Intercom's filter feature. With large and expansive sets of user attributes, it was important to maintain the power of this feature, while simplifying the process of using it.

Swrve

Transforms the way brands connect and interact with customers.

Swrve powers some of the world's leading app businesses, handling billions of daily events across iOS, Android, Windows10 and Unity.
Youssef joined Swrve as their first product designer and product manager. It was his responsibility to bring a sense of uniformity and clarity to their rapidly expanding product offering. This involved understanding the needs of Swrve's customers by communicating with customers, engineering, sales and marketing. The challenge was to translate their newly emerging business needs into the information architecture and user experience their core product.
Swrve's product had suffered from feature bloat. Many low–fidelity iterations were required to simply Swrve's expansive product.
Once the user experience was established, our next task was to refine and unify Swrve's style–guide and colour pallet. This included Colour, Typography, Iconography, Standard UI Elements, and more.
Part of the challenge at Swrve was to create a consistent brand experience across online and offline marketing collateral.

Writing

Youssef occasionally writes about design, technology, and the future.

You can browse more of his writing on Medium, Tumblr, Svbtle and Twitter. He also likes to experiment with publishing platforms.

Résumé

A brief history of work.

Select Client List
Rovio Entertainment (Angry Birds)
Universal Music Group
Interscope Records
The Black Eyed Peas
The Game
Eminem
P. Diddy
Vevo
Smithsonian Institution
Community Mental Health Forum
Intercom
HelloFax
Swrve
Social Print Studio
Edenspiekermann
pTools
Blaast
Since graduating from The National College of Art & Design in 2010, Youssef has worked with a variety of non-profits, technology startups and Fortune 500 companies. In 2013, Youssef founded Jupiter – a photosharing app. Six months later, Jupiter was acquired. Since then, Youssef has taken it upon himself to explore his entrepreneurial, freelancing and travel interests. He still maintains relationships with select clients, but is currently open to a fixed position.

2016 – PresentSocial Print Studio
Product Design and Product Management
Magic
Founder

2014
Intercom
Product Designer

2013
JupiterAcquired
Founder
Swrve
Design Lead

2012
Blaast
VP of Design

2011
pTools
Design Lead

2009
Edenspiekermann
Design Intern