Product Designer, Manager and Maker.
Youssef's work has touched the lives of millions of people around the world. The products he has helped create have been featured by Apple, The Verge, TechCrunch, CNET, The Next Web and others.Say hello via Twitter or Email.
Youssef Sarhan has spent the last 10+ years helping companies of all sizes succeed at design. It is his goal to demystify design, as it is his belief that design is one of the most enjoyable and sustaining aspects of building a technology company. Youssef finds his work gravitating towards simplicity and pragmatism; so that the products he designs feel familiar to those who use them.
Youssef fluently works between product design and product management. As a product manager, he has been responsible for translating business needs into product roadmaps and specific features. In tandem with his management responsibilities, Youssef is an experienced product designer who enjoys sweating the details at all stages of the design process.
I have 10+ years of experience in the following areas: User Research, UX Workshops, Prototyping, Road–mapping, Information Architecture, Visual Design and Hand–Off.
Social Print Studio
The simplest way to send a real photo from your phone.
Since launch, customers have mailed over 100,000 photos with Post. Post has also been featured by Apple under the "New Apps We Love" category
, while also maintaining a 4.5 star rating on the iOS App Store
Social Print Studio (SPS) approached Youssef with the challenge to design an app that could be described as the simplest way to send a real photo from your phone.
Due to the unassuming complexity of this request, it was important that Youssef quickly familiarized himself with the nature and constraints of SPS's printing and fulfilment pipeline. Youssef's responsibilities on this project ranged the spectrum between product management and product design. This involved connecting with all major stakeholders; included but not limited to members of the engineering, design, printing, fulfilment, and customer support teams.
This app works amazingly well. The ease of importing contacts from my contact list is a huge plus. Payment was easy, design is easy. All around very happy with this app!!!
Customer intelligence for offline businesses.
has become a daily utility for many customers across Dublin. Magic is currently available at numerous cafes and restaurants across Dublin City.
Youssef created Magic because he kept losing his paper loyalty cards at cafes – it turns out a lot of people have this problem. With Magic, customers never lose their loyalty cards and businesses can track and filter customer data. Youssef is curious about innovating with mobile technology and identity in high street retail environments. Youssef has been 100% responsible for the design, growth and marketing of Magic.
Simple, the way it should be. Excellent app.
Making online business personal.
Ultimately, this project never made it into production – however, many of the findings contributed to the broader product discussion at Intercom.
Youssef worked with Intercom to design a simple dashboard product that would enable Intercom's customers to view a realtime feed of what is happening at their business. By applying Clay Christensen's Jobs To Be Done framework, we were able to define the motivations behind why a company or individual would 'hire' Intercom for this new product.
Youssef was also involved in improving the UX of Intercom's filter feature. With large and expansive sets of user attributes, it was important to maintain the power of this feature, while simplifying the process of using it.
Transforms the way brands connect and interact with customers.
Swrve powers some of the world's leading app businesses, handling billions of daily events across iOS, Android, Windows10 and Unity.
Youssef joined Swrve as their first product designer. It was his responsibility to bring a sense of uniformity and clarity to their rapidly expanding product offering. This involved understanding the needs of Swrve's customers by communicating with customers, engineering, sales and marketing. The challenge was to translate their newly emerging business needs into the information architecture, user experience and brand of Swrve's core product.
Since launching, Swrve's product had suffered from feature bloat. Many low–fidelity iterations were required to simplify Swrve's expansive product.
Once the user experience was established, the next task was to refine and unify Swrve's style–guide. This included, but was not limited to, Colour, Typography, Iconography, Standard UI Elements, and more.
Part of the challenge at Swrve was to create a consistent and coherent brand across online and offline collateral.
You can browse more of his writing on Medium
. He also likes to experiment with publishing platforms.
A brief history of work.
Rovio Entertainment (Angry Birds)
Universal Music Group
The Black Eyed Peas
Community Mental Health Forum
Social Print Studio